Branding Requirement Checklist

Let's define your brand's scope of work

Branding means different things to different businesses. Tick everything you think you'll need. This tells us exactly what to quote, and nothing gets missed or overpaid for.

Every brand we build starts with research, not guesswork. That's why you'll see it as the first section below, not an afterthought.

Essential Core to most brand launches

About your brand

A few basics so we can tailor the scope correctly.
Business name, contact person, phone, industry, budget, and timeline are required before you can send us your scope. Email and brand stage are optional.

Research & Strategy

Our USP: every brand decision downstream is backed by this. We'd encourage keeping most of this section ticked.

Brand Core

The foundation everything else gets built on: who the brand is, before it's what the brand looks like.

Colour System

Typography System

Visual Style & Brand Assets

The look and feel beyond the logo: what makes every piece of content instantly recognisable as yours.

Brand Guidelines Document

Stationery & Collaterals

Day-to-day materials your team hands out or uses internally.

Digital Presence

Where customers find and verify you online.

Marketing Collaterals

Materials for offline promotion, events, or point of sale.

Anything else we should know?

Reference brands you like, things to avoid, or specifics about your product.

Your selected scope

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